All you need is Greece by

Caroline Rovithi is a conceptual &  visual artist based in Athens, Greece. With a background in Graphic Design, Advertising, and Visual Communication, she began her creative journey in 2002 following a successful career as a creative director in leading advertising and publishing companies. This foundation shaped her distinctive approach to storytelling through both concept and form.

Her work, rooted in 1980s aesthetics, pop culture, and contemporary art spans paintings, illustrations, collages, sculptures, and installations. Through bold imagery and emotional depth, she explores themes of resilience, identity, and the enduring spirit of Greece.

A defining body of work:  All You Need is Greece, celebrates Greek heritage through art, film, and design, under the auspices of the Greek National Tourism Organisation (EOT). Within this project, Caroline achieved a world first by creating a live artwork on the summit of Mount Olympus as part of her piece “Hellas: The Power Within Us.” She also became the first artist to create a live artwork inside the Church of St. Nicholas at Ground Zero in New York a moment symbolising hope, rebirth, and unity.